Selected work
Receipts, not adjectives.
Five engagements published with client permission — social, press and reputation. Numbers are as reported at the end of the engagement.
Social & creators · DTC skincare
Zero to 12M views a month with one camera
A skincare brand with 9,000 followers, a founder who hated being on camera, and an agency retainer that had produced eleven months of polished, unwatched brand films.
What we did
- Killed the brand-film format and tested nine cheap ones in three weeks
- Kept the three that worked and built a shoot day that produced a month of them
- Put the lab chemist on camera instead of the founder — the best-performing decision of the year
- Seeded 22 briefed, disclosed creator partnerships against the two hero SKUs
- Handed the whole system to their two-person in-house team at month six
12M
monthly organic views
+214%
DTC revenue, year on year
9
formats tested, 3 kept
22
creator partnerships seeded
Public relations · Fintech
Zero footprint to a Knowledge Panel in eleven weeks
A Series A founder with a LinkedIn page and nothing else. Investors were searching the name before diligence calls and finding a namesake dentist in another state.
What we did
- Built and verified the Crunchbase record, then aligned every bio to it
- Ran entity-home schema and a sourced Wikidata entry in parallel with pitching
- Developed one data-led story from their own transaction set and took it to 61 named reporters
- Used the resulting coverage as corroboration for the panel claim
11 wks
to Knowledge Panel
6
tier-one placements
4.9x
branded search volume
3
broadcast segments
Reputation · Healthcare
3.1 to 4.7 stars across fourteen locations
A regional clinic group losing bookings to a rating problem created by two years of unanswered reviews, three unclaimed Business Profiles and a review-bombing incident nobody had reported.
What we did
- Audited 2,900 reviews and filed 341 reports against Google’s prohibited-content policy
- Claimed and reinstated three suspended Business Profiles
- Installed a compliant, ungated review request at discharge across every site
- Wrote and trained the front-desk team on a response policy for genuine complaints
+1.6
average star rating
208
reviews removed
14
locations managed
+38%
Maps calls, 6 months
PR & Social · Music
A single-day trend that carried a record release
An independent artist with a loyal but small following and one release window to make count. We treated the trend, the seeding and the press embargo as one ninety-minute event.
What we did
- Chose a keyword with low live competition instead of the obvious one
- Briefed 40 creators with disclosed partnerships and a shared asset pack
- Seeded the sound on TikTok and Reels eleven days before release day
- Timed a music-press embargo to lift inside the same window as the trend
#3
US trend position
4.2M
impressions in 24h
9
music press placements
+61%
week-one streams vs. prior
Reputation · Individual
A dismissed charge that outranked a twenty-year career
An executive whose 2019 arrest — charges dropped, case sealed — was still result number one, republished across eleven mugshot aggregators, costing them board seats.
What we did
- Traced all eleven syndicated copies and filed removal requests with each publisher
- Filed de-indexing petitions supported by the sealing order, with counsel
- Ran 94 data-broker opt-outs and set a quarterly re-check
- Built a personal site, speaker profile and two bylined articles to hold the top results
11/11
aggregator copies removed
94
broker opt-outs filed
0
negative results on page one
104
days to clear
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