The pitch team is the work team
Whoever you meet is who does it. If we cannot staff it with the people in the room, we say no to the engagement.
The studio
We built audiences before we sold them.
Snackable is founder-run. The person who takes your brief is the person who writes the pitch, cuts the video and files the removal. That is the entire model.
Why we exist
Two industries, both slightly broken.
PR agencies sell relationships they inherited and reporting nobody reads. Reputation firms sell fear, then quietly do SEO. Both bill for strategy and outsource the making.
We started Snackable because the people actually good at this — the ones who understand why a post travels, why a producer books a guest, why a result ranks — are creators. They were just never the ones in the room.
So the room is smaller now. One operator, no account layer, and a shared tracker instead of a monthly deck.
How we operate
Four rules we do not bend.
No guaranteed coverage
We guarantee the work and the documentation. Anyone guaranteeing an editorial outcome is either paying for it or lying about it.
Everything is legible
Every pitch sent, every filing made, every case number, in a tracker you can open at 2am without asking us.
We will tell you no
If the audit says we cannot move your results, or the story is not a story, you hear it before you sign — not in month four.
The founder
One founder. Still makes the things.
Eric Shafer
Founder
A technologist by training and a founder by habit.
Started in computer technology and artificial intelligence, then built Admedius in advertising technology, Covenance in financial technology and Avelorn in investment management. A creative studio, a healthcare platform and a freight company followed — each one borrowing from the others.
Snackable is the part of that work pointed at one question: what people find when they look you up, and whether that is the version worth having. We believe in helping people see the best version of you.
Come find out if we are the right size for you.
We take a small number of engagements at a time. Send the brief and we will tell you honestly whether we have room.